The Social Responsibility in Aurea represents the ongoing commitment of the company with its ethical behavior and to economic development, while promoting the improvement of quality of life of employees, their families and the community at large. Studies show that currently more than 70% of consumers prefer brands and products involved in some kind of social action, and we at Aurea are doing our part.
Social responsibility goes hand in hand with the concept of sustainable development. A responsible attitude towards the environment and society. A sustainable approach is a preventive and enables the prevention of future risks, such as environmental impacts.
The representatives of the company Áurea signed a partnership with Bairro da Juventude, the Amigos do Bairro Seal. With the formalization of the partnership, the brand begins to collaborate with its own products for the practical classes of the institution's Bakery and Confectionery course. The company will also benefit from the Social Seal made available by the entity.
Áurea has been in the Brazilian market for 57 years. During this time, according to the brand's Sales and Marketing director, Marcel Torres Felipe, the company has always sought social well-being in its mission. “Aurea has always been involved with social causes and helping others. We always seek to help entities around the region. And we could not deny a partnership with the Bairro, it is a very noble work”.
The company's assistance with supplies for the course, according to the coordinator of the entity's Resource Mobilization sector, Carlos Roberto Roncáglio, greatly strengthens the course. “Our teenagers will be the biggest beneficiaries. We work to always offer the best for students and this support will strengthen the classes even more”.